A lot of people know a lot of details on how they can optimize their websites and content in order to achieve the higher rankings in the SERPs but they have trouble putting it together and making it work or even seeing the bigger picture. If you are having an issue with getting search engine marketing Boston strategy off the ground, then there are some simple techniques that you can use to determine the health of your website and make the right interventions for SEO success.
The main points that you will need to look at include the following –
· The domain authority of your website
· The website’s load time
· The Sitemap
· The robots.txt
· The site’s meta content
· The H-tags for your website
· The website’s on-site content
· The keywords
These are the fundamental factors in SEO that will help you execute a successful search engine marketing Boston strategy. In order to ensure that you are in the books and that search engine strategy is on the right path, you need to evaluate each of these factors individually.
The Domain Authority of Your Website
The domain authority is simply a score that is assigned on your website domain name. The higher the domain authority of your website, the better your ranking prospects. A higher number means your website is more authoritative and is, therefore, likely to rank higher in the SERPs. There are many factors that determine the domain authority of a website such as the age, SEO value and the number of authoritative linkbacks to the website.
If your site has a good load time, then Google will rank it higher. If you have a slow site, then the SEO is also going to be poor. It is important contract an expert search engine marketing Boston specialist in order to boost the load times of your website.
Checking the sitemap of your site
The sitemap is a sign that your website is very well organized and also indexable. The presence of a sitemap is a sign of good SEO. In case you do not have one, you can add one to our site easily if you are using a CMS such as WordPress or you can contract a professional search engine optimization Boston agency to help you with this procedure.
Check the robots.txt file
With good SEO, your robots.txt file will not have any major disallows. The file should be there without necessarily disallowing the web crawlers from indexing the pages of your site that you want to be indexed.
Evaluate the site’s meta content
The meta content should be crafted for all the important pages of your website and even for the blog posts that you publish on your website. Start with the home page and see if it has been precisely crafted and with the right keywords in place. Only meta content is necessary in the current ranking ecosystems. The search engines no longer use the meta keywords as a ranking factor.
Check if you have H-tags
The header tags are still very important in SEO ranking so you should check to see if you have them in the right place. It is important to have at least one H1 tag and even H2, H3 and the H4 tags.
Ensure you have great content
Content is king and without good content, you are not going to attain top rankings or even get the right conversions from your website. You can hire professional search engine optimization services in Boston in order to assist you in executing this multi-pronged approach to carrying out the SEO for your website.